Services

Software, shaped around
your business.

Erdel is a small UK studio that designs and builds custom websites, mobile apps, and the operational systems behind them. No templates. No per-seat fees. No scope you didn't ask for.

Start a project See our work
What we build

Four ways we ship real software.

The shape of every project is different, but it usually falls into one of these. Switch between them to see what we mean.

Custom Websites

Bespoke marketing, e-commerce, and content sites, designed to match your brand and engineered to load fast on the phones your customers actually use.

  • Booking, payments, and content baked into the same site
  • A CMS your team can use without calling us
  • Performance budget enforced from day one
  • Hosted and maintained on our infrastructure

Native Mobile Apps

iOS and Android apps for businesses that need more than a booking widget. Built native, launched under your brand, with your customers and your data fully yours. Erdel builds, hosts and maintains the app for you.

  • Multiple user roles (customer, staff, owner)
  • Loyalty, push notifications, in-app messaging
  • Earnings tracking and staff scheduling tools
  • Native performance, App Store and Play Store ready
Neck Tapers booking screen, selecting a barber and time slot

Web Apps & Dashboards

Operational tools for the way your team actually works, including schedules, member portals, internal dashboards, and reporting that pulls from the systems you already run.

  • Live data from POS, CRM, and inventory in one view
  • Role-based access for staff, managers, and admins
  • Exports and reports the finance team will accept
  • Works on the laptop, tablet, or back-of-house screen
Neck Tapers schedule view, staff calendar and bookings

Integrations

The plumbing between the tools you already use (payments, accounting, scheduling, marketing) so data moves automatically and nobody copies numbers by hand at the end of the day.

  • Stripe, GoCardless, Square, and other payment rails
  • Accounting sync (Xero, QuickBooks, FreeAgent)
  • Webhooks, scheduled jobs, queue workers
  • One source of truth, every system in lock-step
What's included

Everything that ships with the build.

Every project arrives with the same baseline of capabilities, not as add-ons, just as part of the work.

  • Content management

    A CMS your team can actually use. Write a blog post, swap a hero image, add a new product page. No developer needed.

  • Bookings & scheduling

    Reservations, deposits, waitlists, multi-staff calendars, wired into the rest of your operation, not bolted on top.

  • Payments

    Stripe, Apple Pay, Google Pay, GoCardless, recurring or one-off, plus the receipts, refunds, and accounting hooks behind them.

  • Accounts & auth

    Sign-up, sign-in, password reset, magic links, social auth. Role-based access for customers, staff, and admins.

  • Analytics

    A dashboard you'll actually open (bookings, revenue, customer retention) wired straight to your real data, not a third-party black box.

  • Notifications & email

    Transactional email, push notifications, SMS reminders. On your domain, with your branding, and a log of every send.

  • SEO & performance

    Server-side rendering, semantic markup, structured data, Core Web Vitals, set up so search engines find you and stay impressed.

  • Ongoing support

    Bug fixes, small features, plain-English answers, and someone who actually picks up when you call.

Built to last

Engineered so it still works in three years.

Bespoke isn't only about how it launches. It's about what it costs to keep alive. These four are non-negotiable on every project.

Your brand on what we build.

Brand, customers, domain, data, all yours. Erdel builds, hosts and maintains the underlying code so you don't have to think about it. If you ever want to move providers, your brand, your data and your customer relationship come with you.

This matters more than founders usually realise, until it doesn't.

What's yours on day one

  • Your brand applied across every screen
  • Domain & DNS in your name
  • Apple & Google developer accounts under your business
  • Customer data, exportable any time

Fast on the phone, not just the laptop.

We test on mid-range Android over 4G, not a fibre-connected iPhone Pro. The benchmark is real customers on real networks, because that's who pays you.

Performance budgets are set in discovery and enforced by the build.

Defaults on every build

  • Core Web Vitals in the green at launch
  • Images served as modern formats, sized per device
  • JavaScript shipped only where it's actually used
  • Static or edge-rendered where it makes sense

Usable by everyone, by default.

WCAG 2.2 AA is the floor, not the goal. Semantic markup, keyboard navigation, sensible contrast, real focus indicators, screen-reader labels, all built in from the first component, not retrofitted before launch.

How we work

  • Semantic HTML before clever CSS
  • Focus order matches reading order
  • Forms with real labels and clear error states
  • Tested with VoiceOver, NVDA, and a keyboard

Found by the people looking for you.

Server-side rendering, clean URLs, structured data, fast pages, the boring fundamentals that decide whether Google trusts you. We set the technical floor; you bring the words.

Set up at launch

  • Server-rendered pages with semantic markup
  • Schema.org structured data for your business
  • Sitemap, robots.txt, canonical URLs
  • Search Console verified before go-live
FAQ

The questions most people ask first.